We’re all guilty of not paying attention to the various random charges and fees our cable service providers tack on each month. Yet it goes without saying, these hidden fees add up. During the Federal Communications Commission’s (FCC) last open meeting, members voted 4-0 (a rare occurrence of Republicans and Democrats voting together) in support of increasing transparency in the broadband marketplace. The new proposal seeks to ensure consumers know what they’re paying for when it comes to broadband labels, requiring internet service providers to disclose accurate information about pricing, introductory rates, data allowances, bill increases, and broadband speeds.
Similar to how car dealerships must list an explanation of dealer fees and taxes along with the sticker price on sale vehicles, internet service providers will be required to provide data for cost comparison of their prices along with the sticker price for their services. According to the new proposal, internet service providers will be required to include details on plan pricing, data allowances, internet speed, and differences between introductory and regular rates. Debate is still open to decide whether companies will have to display this information prominently on their marketing websites, or simply provide a link to the information.
Despite these changes, FCC leadership has assured it has no plans to directly regulate how much internet service providers are allowed to charge. Regardless, these proposed changes should be welcomed, as they will increase transparency for consumers, allowing you to make more informed decisions about how your money is spent. Many internet companies boast rebate deals, increased internet speeds, or greater coverage if you switch to their plan, yet neglect to mention that such promotions are temporary or include hidden fees or even fines. As more and more of our daily lives are spent online, it’s important to embrace increasing transparency around the true costs of our internet access.